![]() Pinterest is a particularly desirable platform for medium and small businesses. This not only allows businesses to upload a specific feed for each market they sell products in but also to upload feeds to serve different advertising strategies such as prospecting or retargeting. Shopify merchants as well as any retailer with a Pinterest business account are now able to add up to 20 product feeds to their account, each indicating specific local data such as a currency, language or product availability. ![]() ![]() Merchants advertising on Pinterest through Shopify will also have access to Dynamic Retargeting for the first time, allowing merchants to re-engage with consumers who have already expressed an interest in their products on the site.Īnother feature being introduced is multi-feed support for Catalogues. Through Pinterest's shoppable 'Product Pins' feature, more than 1.7m Shopify merchants around the world have an easy way to bring their products to the platform and be discovered by consumers. The Shopify Pinterest channel now includes countries such as Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK. Pinterest is expanding its partnership with entrepreneurship company Shopify to 27 new countries to boost social commerce globally.
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